Weekly Digest || Sunday 26 October

Look at you, opening your inbox on a Sunday.

You must be serious about this marketing thing.

Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Read up!

- abdel khalil, brand & marketing executive

Tired of posting “great” content that gets ignored?

You’re hitting “publish,” but something's off. As in, you're not getting comments, followers, or sales.

The problem? You don't know how to tell a good story. You know, one your audience cares about. Because when they buy into your story, they buy into your brand.

In this 90-minute workshop, we’ll show you how to use storytelling to make your brand un-ignorable.

What you’ll learn:

✅ How to create content that builds trust, gets engagement & creates loyal followers
✅ How to build an emotional connection with your audience
✅ The 3 crucial elements every story NEEDS

You'll leave with practical frameworks you can apply right away. Bring your questions and we’ll bring everything we’ve learnt from growing an audience of 3.2M followers.

30 Oct | 8:30-10:00 NZT | $49 (recording included!)

THIS WEEK’S DEEP DIVES

Why vertical soap operas are all over your feed right now

The internet has rediscovered drama, and this time it fits in your hand. These one-minute soap operas trade plot for pure emotion, delivering lust, betrayal, and apology arcs before you can even blink… [Read more]

Does anybody even read websites anymore?

The homepage has officially been evicted from its throne. Brand storytelling now lives wherever people scroll. TikTok, Substack, LinkedIn, take your pick. The internet has turned storytelling into a remix culture… [Read more]

Why has the internet turned femininity into a marketplace?

The womanosphere is selling empowerment in three flavors: holy, hungry, and horny. Each one promises freedom but really just markets a different kind of obedience. Feminism didn’t die online; it was rebranded into a content strategy that rewards performance over power… [Read more]

I read the 36 predictions for social media in 2026 so you don’t have to

Spoiler: the future looks chaotic but kind of thrilling. Organic reach is gasping for air, AI is your overachieving intern, and intimacy is the new currency. In 2026, the smartest brands won’t be the loudest; they’ll be the most human… [Read more]

Why every platform has become a checkout line (and what marketers need to do about it)

Every app is now a mall, and the algorithm just wants you to spend. The internet’s gone from connection to conversion, leaving audiences starved for something real. The only thing that still sells is being human… [Read more]

Engagement farming and the death of nuance

The internet doesn’t reward thought anymore; it rewards reaction. Outrage, irony, and absurdity have replaced empathy. But the audiences they’re farming for clicks are running out of patience… [Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.