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- Weekly Digest || Sunday, 27 April
Weekly Digest || Sunday, 27 April
Sunday’s here!
Which means your weekly marketing download has arrived. Think of this as your cheat sheet before Monday hits — the trends, the moves, the brands doing too much (or not enough). Sip something, scroll slow, stay ahead.
- Abdel, Brand & Marketing Executive
THIS WEEK’S DEEP DIVES
Paperbacks aren't dying—and they never will! Find out why physical media is making a resurgence in a world that becomes more digital every single day…[Read more]
Discover how "aura" is replacing "aesthetic" in 2025, transforming brand identity from the curation of a perfect IG grid to an intangible, powerful presence that transcends traditional marketing… [Read more]
We can no longer like dumb stuff just for the sake of it. Find out why the internet transformed simple pleasures into performative spectacles, where every guilty pleasure demands a complex intellectual justification…[Read more]
Extreme self-optimisation has become an Olympic sport for tech billionaires. Just look at Bryan Johnson, whose radical anti-aging regimen reveals Silicon Valley's obsession with conquering death through medical intervention…[Read more]
Platforms are being inundated with “same same” content, thanks to AI. Brands can showcase their humanness by creating content that shows their creative process, not just the final result…[Read more]
Here’s how subtle kitchen aesthetics and strategic brand positioning turn viewers into impulse buyers without them even realising it…[Read more]
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