Weekly Digest | Sunday, 31 August

Weekly Digest Time!

Time to put your feet up and scroll through what’s been happening in marketing this week (before it all flips again tomorrow).

Think of this as your weekly cheat sheet: I’m talking quick hits, smart takes, and a couple of things you’ll want to drop into conversation Monday morning. Grab whatever you drink to feel clever, and dive in.

- abdel khalil, brand & marketing executive

THIS WEEK’S DEEP DIVES

Why marketing is the occult of capitalism

You can dress it up as data and strategy, but marketing has always been closer to ritual than science. From brand symbols to launch events to consumer “cults,” this piece breaks down why marketing might just be modern-day magic in disguise…[Read more]

3 Lessons from improv that will make you better marketer (no, really)

Turns out the most useful creative training might be getting on stage with zero plan and a lot of trust. From “yes, and” to embracing the flop, this piece makes the case that marketers should all take an improv class at least once…[Read more]

"Thank you, Chat": Is AI-friendly etiquette really worth it?

Saying please to a robot might sound silly, but the way we talk to AI is shaping culture and brand tone more than we think. This is about more than manner; it’s about mirroring values, even when nobody’s watching...[Read more]

How brands like Perelel are putting "community first, product second" into practice

Perelel isn’t just selling vitamins; it’s building a brand around underserved health needs that public systems have ignored for decades. This is wellness doing what it should: solving real problems instead of inventing fake ones...[Read more]

Why Pinterest is the platform that refuses to die

While every other app is chasing chaos, Pinterest stayed calm, focused, and quietly turned into a trend prediction engine. It’s not just where people pin outfits; it’s where future buying patterns are being born…[Read more]

Hustlerot: Why fake-deep career advice should be a crime

From “job your love” to “monetise your morning routine,” we’re drowning in hollow, hustle-bro wisdom. This piece cuts through the noise and reminds us that real insight comes with nuance and not a buzzword soup...[Read more]

Not going viral yet?

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.