So, have you figured out what you're doing on socials yet this year? If not... want some help from our team (not to brag, but we do get 100M views a month)? In the next couple weeks, we're opening up a few slots to work with YOU on your content plan for 2026. Our Cohort Intensives are a 1-day workshop where we spend all day with you. You walk away with a fully-formed content series that's designed to build you an audience on socials.

Because we like to show not tell, here are a few brands we've worked with recently:

Fresh Start Advisory went from 15k ➡️ 110k followers (in 20 days)
Hairification went from 16k ➡️ 170k followers (in 30 days)
Tough Yarns went from 0 ➡️ 77k followers (in 3 months)

If you want to invest a little this side of 2026 rather than spend all year figuring out how to do numbers like that, we’re here for ya.

- Charlotte Ellis, Editor ♡

The internet no longer moves as one. Virality is now fragmented across niche communities, not shared mass moments. Success today isn’t about huge view counts, but about sparking meaningful conversations that spread between communities and actually stick…[read more]

“Apocalypse aesthetics” turns anxiety about collapse into a chic consumer trend. But real preparedness has never been about buying the right gear, it’s about community, mutual aid, and collective care. When things actually go wrong, people survive because of each other, not products…[read more]

A clip of a lost penguin from an old Werner Herzog documentary went viral because people projected their own existential burnout and confusion onto it. The penguin isn’t symbolic on purpose, but it became a shared emotional mirror for a generation feeling lost. In that collective “I don’t know either,” the internet briefly found a strange kind of unity…[read more]

Authenticity has lost its power because it became overused and performative. With AI and scripted content everywhere, audiences notice fake realness immediately. What works now is being specific, honest, focused on purpose, and genuinely surprising…[read more]

Social shows turn your content into entertaining, repeatable stories that build real connection with niche communities. They focus on human truths, keep formats simple, and reflect your brand without selling directly. Done right, they turn casual scrollers into loyal fans…[read more]

From dating to shopping to socialising, friction is being engineered out of our lives. But in removing inconvenience, we’re also erasing connection, spontaneity, and public life itself. Convenience isn’t neutral. It rewires our habits, our budgets, our sense of what’s “normal, ”often without us noticing… [read more]

We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.