What's happening in marketing right now

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The delulu economy: How feminine fantasies are shaping marketing

The delulu economy: How feminine fantasies are shaping marketing

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Marketing has a nepo baby problem

Marketing has a nepo baby problem

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Alright so, what’s next? Predictions for the rest 2025 (part deux)

Alright so, what’s next? Predictions for the rest 2025 (part deux)

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
It’s been 6 months - How are my 2025 marketing predictions holding up?

It’s been 6 months - How are my 2025 marketing predictions holding up?

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
How faceless creators are eating influencers’ lunch

How faceless creators are eating influencers’ lunch

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Forgetting to invite the boomers: Does marketing have an ageism problem?

Forgetting to invite the boomers: Does marketing have an ageism problem?

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
+1+1
Brand or performance? On TikTok, it’s both.

Brand or performance? On TikTok, it’s both.

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
What is incrementality and why does it matter?

What is incrementality and why does it matter?

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Why Boomers trust Band-Aid & Gen Z trusts YouTube

Why Boomers trust Band-Aid & Gen Z trusts YouTube

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
Brands are not your therapist (so why are they trying to be?)

Brands are not your therapist (so why are they trying to be?)

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
The new ROI: return on involvement?

The new ROI: return on involvement?

Sophie Randell
Sophie Randell
What's happening in marketing right nowWhat's happening in marketing right now
ChatGPT ate my clicks: the future of search (& what to do about it)

ChatGPT ate my clicks: the future of search (& what to do about it)

Sophie Randell
Sophie Randell