Marketing advice

Marketing case studiesSunday DigestWhat's happening in marketing right nowApp & algorithm updates & newsMarketing advice
What's happening in marketing right nowWhat's happening in marketing right now
+1+1
AI makes the internet more dangerous than ever (so here’s what we do)

AI makes the internet more dangerous than ever (so here’s what we do)

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
“Identity before tactics” - what my boss taught me about building a personal brand.

“Identity before tactics” - what my boss taught me about building a personal brand.

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
How your small business can ride the “shoppable content” wave

How your small business can ride the “shoppable content” wave

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Don't take your customer's swipe at face value (here's why)

Don't take your customer's swipe at face value (here's why)

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
3 Lessons from improv that will make you better marketer (no, really)

3 Lessons from improv that will make you better marketer (no, really)

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
The dark side of brand hype (and how to sidestep it)

The dark side of brand hype (and how to sidestep it)

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Launching into the void: a step-by-step survival guide for new product chaos

Launching into the void: a step-by-step survival guide for new product chaos

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Why the key to better ad performance is asking, "Would my sister give a sh*t?"

Why the key to better ad performance is asking, "Would my sister give a sh*t?"

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Networking for people who’d rather chew glass: a survival guide for the socially semi-functional

Networking for people who’d rather chew glass: a survival guide for the socially semi-functional

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
How to embed your brand into the entertainment experience

How to embed your brand into the entertainment experience

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
Why generational labels are lazy (here's what to use instead)

Why generational labels are lazy (here's what to use instead)

Sophie Randell
Sophie Randell
Marketing adviceMarketing advice
How to stop mimicking culture & engage with it instead

How to stop mimicking culture & engage with it instead

Sophie Randell
Sophie Randell