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Marketing while the world burns: how do you stay online when everything hurts?

Sophie Randell

Your ATTN Please || Tuesday, 8 July

Why Major Brands are Suddenly Acting like Underdogs

Inside the rise of the challenger strategy, and how to pull one off yourself.

Sophie Randell

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Marketing adviceMarketing advice

Marketing while the world burns: how do you stay online when everything hurts?

Sophie Randell

Your ATTN Please || Tuesday, 8 July

Why Major Brands are Suddenly Acting like Underdogs

Inside the rise of the challenger strategy, and how to pull one off yourself.

Sophie Randell

Your ATTN Please || Monday, 7 July

Weekly Digest || Sunday, 6 July

Your ATTN Please || Saturday, 5 July

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Why digital audio deserves a spot in your marketing mix (hear me out)

Sophie Randell

Your ATTN Please || Friday, 4 July

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Forgetting to invite the boomers: Does marketing have an ageism problem?

Sophie Randell

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Brand or performance? On TikTok, it’s both.

Sophie Randell

Your ATTN Please || Thursday, 3 July

Marketing adviceMarketing advice

Conquering the murky middle: How incrementality can help you win where it’s hardest to measure

Sophie Randell

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