Look at you, opening your inbox on a Sunday.
You must be serious about this marketing thing.
Let’s catch you up on the smartest, weirdest, and most useful marketing moments from the week. Read up!
- abdel khalil, brand & marketing executive
You know the feeling. The client’s nodding politely, but their eyes have glazed over.
And it’s clear you haven’t just lost them. You’ve lost the deal.
Well, that doesn't have to be you anymore. Because in this 90-minute session taught by Nathan James, Executive Creative Director at The Attention Seeker, you’ll learn the real art of selling subjective ideas (from someone who’s worked with some of the world’s biggest brands).
If you want to know how to:
✅ Keep the room hooked from your first sentence to the final slide
✅ Nail the 3-nod method that gets instant buy-in, every time
✅ Use their objections to strengthen your pitch
...this workshop is for you.
Forget “we’ll think about it.” You’ll leave this session knowing how to make every client say, “please take my money.”
Thursday, 4 Dec | 8:30 - 10am NZT | $49
THIS WEEK’S DEEP DIVES
AI isn’t optional anymore; it’s the new baseline, and the marketers who treat it like infrastructure will outrun the ones still treating it like a party trick. Short-form video, creator-led content, and privacy-first data aren’t trends, they’re the terrain. If you want to stay relevant in 2026, learn to treat AI as a force multiplier for creativity, not a shortcut around it... [Read more]
Zohran Mamdani just proved that modern politics is a media game, and the candidate who understands culture wins. His campaign was cinematic, human, community-rooted, and completely fluent in the language of the internet. It wasn’t just political strategy, it was digital storytelling done so well that voters felt part of the narrative, not spoken at from above... [Read more]
Brands have started using controversy as a growth hack, trading “Are you serious?” moments for engagement spikes and earned media. Ragebait works because strong emotions fuel comments, coverage, and virality, but the long-term brand cost is real. The smarter move isn’t to provoke chaos for clicks, but to spark conversation that actually aligns with your values and converts attention into something meaningful... [Read more]
Knowledge has become the new social currency, and people are performing intelligence the same way we once performed luxury. It’s less about curiosity and more about signalling taste, references, and cultural literacy to look “above the algorithm.” But real intelligence isn’t aesthetic; it’s quiet, evolving, and far less interested in the performance than the substance beneath it... [Read more]
AI isn’t creating a divide between users and non-users; it’s creating one between people who give clear direction and people who let the tools think for them. Prompting is basically leadership in disguise, because if you can’t articulate what you want, you’ll get mediocre output at scale. The future belongs to the people who can think sharply, brief well, and use AI to amplify clarity rather than replace it... [Read more]
Younger audiences are tired of hyper-filtered influencers selling vibes and nothing else, and they’re gravitating toward creators who actually know things. Micro-experts feel credible, useful, and grounded in real skill, which lands harder than another “day in the life” montage. The power shift is clear: audiences want value, not vanity, and brands are following that energy fast... [Read more]
Not going viral yet?
We get it. Creating content that does numbers is harder than it looks. But doing those big numbers is the fastest way to grow your brand. So if you’re tired of throwing sh*t at the wall and seeing what sticks, you’re in luck. Because making our clients go viral is kinda what we do every single day.